Our Process
Our Services
Insights
Q2 Beats Expectations
August 9, 2024 - Q1's postpaid smartphone decline of 10% y/y improved to down 6% in Q2, driven by postpaid gross add strength and a better-than-expected improvement in AT&T's upgrade rate following the end of its 36-month financing transition in May. Postpaid gross add strength is supported by record-high switcher offers at both Verizon and T-Mobile. Aggressive switcher offers were apparent in T-Mobile and Verizon's higher churn y/y. The competitive intensity between T-Mobile and Verizon, including Verizon's exposure from its 36-month financing transition in the 2H24, supports our improved full-year 2024 activation forecast of a 5% decline y/y.
About Us
BayStreet Research is a boutique firm with over two decades of experience providing data, in-depth research, and actionable insights on the U.S. smartphone, tablet, and smartwatch markets.
BayStreet delivers a holistic view of the U.S. wireless market and provides clients the "why" behind trends faster than other research firms. BayStreet helps carriers, OEMs, component suppliers, and investors wanting to drive business results.
